The Australian National Drag Racing Association (ANDRA) is pleased to announce the re-signing of Crow Cams as an associate sponsor for the next two seasons.
The agreement follows a successful 2014 campaign as an associate sponsor including pit report sponsorship on SBS Speedweek and a presence at ANDRA Championship events and activations.
Crow Cams marketing manager Robert Henty said: “Our company is happy to re-sign after our initial 12 month agreement given the excellent brand and product exposure we have received at numerous pre event promotions at each round, on track signage, assistance with distribution of our promotional material at these events and great brand recognition on each Speedweek TV round coverage.
“The free advertising in the excellent Fastlane publication and ANDRA Rulebook as part of the package has also been effective.
“Like all good sponsorship arrangements, ANDRA has over delivered on our expectations and the personal assistance in maximising the benefits of the program and the assistance of all ANDRA staff is greatly appreciated.
“We look forward to working with the entire ANDRA team in the future to continue to enhance drag racing’s growing reputation as an excellent medium for corporate brand and product awareness to our mutual benefit.”
For over 30 years Crow Cams have supplied standard replacement and performance camshafts and valve train components to car companies, racers and performance enthusiasts.
Crow Cams’ reputation is built on success in motorsport and the company has maintained successful long-term technical partnerships with leading teams in drag racing, V8 Supercars, speedway and boat racing.
Their unique in-house facilities to design and develop leading edge camshaft profiles has allowed these teams to win many national and world championships and set countless national and world performance records along the way.
ANDRA CEO Malcolm Bulley said he was pleased with the burgeoning partnership and is excited by the growth development opportunities afforded by the agreement.
“Crow Cams is a great Australian owned company alongside Hi-Tec Oils that fits perfectly inline with our international partners Summit Racing Equipment and Snap-on Tools Australia and New Zealand,” he said.
“Maintaining partnerships such as these are crucial to the development of ANDRA Drag Racing. The confidence Crow Cams have shown in the direction of the sport by re-signing is encouraging to us, and any future prospective partners.
“If I was still racing I’d have no doubt in using the Crow Cams range. Whether it’s camshafts, pushrods, rockers, valves you name it, I urge all ANDRA members to take a closer look at what they have to offer.”
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