In an exciting development for Australian Drag Racing, Hydraulink has inked a partnership deal with the National Drag Racing Championship (NDRC) series.
This association promises to throttle up the anticipation and excitement for the upcoming championship and solidifies Hydraulink’s ongoing commitment to the world of drag racing.
Hydraulink has been a trusted ally to the drag racing community for years. Their legacy as the Naming Rights sponsor for the Jim Read Racing Top Fuel Team and previous alliances with the Australian Top Fuel Championship affirm their deep-seated connection with the sport.
This renewed partnership with the NDRC underscores Hydraulink’s unflinching support for Australian Drag Racing.
As Andy Lopez, NDRC co-promoter, described, “Hydraulink’s enthusiastic participation in the sport and commitment to its growth are second to none. We firmly believe that this partnership will drive positive outcomes for the sport, the new championship and, of course, Hydraulink.”
Wayne Abbott, National Franchise & Network Manager, Hydraulink Australia, also expressed optimism about the new partnership.
“Drag racing has always held a significant place in Hydraulink’s DNA,’ said Wayne. “This partnership with the NDRC is a testament to that commitment. We’re excited about our role in helping usher in a new era for Australian Drag Racing in collaboration with the NDRC.”
The NDRC marks a significant turning point for drag racing in Australia. It’s an opportunity for Top Fuel, Nitro Funny Car, Top Doorslammer, Pro Alcohol, Pro Stock, Top Fuel Motorcycle, Pro Stock Bike, Pro Mod, and Sportsman racers to compete in one consolidated national championship series.
The thrill of the race, the roar of the crowd, the fierce competition, the NDRC embodies it all, but the true magic of this partnership extends beyond the racetrack.
The true value of drag racing lies in its unique value proposition to the brands that partner with the sport,” said Andy. “The partnerships within this high-octane world offer an unmissable opportunity for brand exposure, reaching out to a dedicated and passionate audience that follows the series, a ¼ mile at a time.”
Drag racing’s inherent drama, thrilling racing captivate a wide demographic, transcending age and geographical boundaries. Brands associated with the sport find their image amplified by its excitement, speed, and action. This extensive reach, coupled with a fiercely loyal fan base, provides an effective platform for brand positioning and customer engagement.
“The NDRC’s consolidation of various race categories under one banner further enhances a partner brand’s exposure,” Andy explained.
“Ultimately, Hydraulink’s extended partnership with the NDRC underscores our shared vision to make drag racing Australia’s favourite motorsport,” said Andy.
To discover more about the NDRC and drag racing in Australia, visit nationaldragracing.com.au.
