Pro Series continues commercial growth

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On the back of re-signing Major Associate sponsors, Auto One and Enzed at the start of the year for the 2010/11 season, ANDRA Pro Series Drag Racing has announced the renewals of their remaining sponsorship partners.
After a highly successful commercial drive in 2009/2010, with nine new sponsors joining the ANDRA Pro Series ranks, the commercial aspect of Australian drag racing has never been stronger.

“We are very proud of our sponsor list at ANDRA Pro Series and it’s something we have worked extremely hard to maintain,” said Head of Sponsorship and Marketing, Dale Brittain.

“Our sponsors are all blue-chip companies and their level of commitment to ANDRA Pro Series, not only in the way of the financial investment but with their efforts to drive our sport forward, is one of the major reasons we have seen Australian drag racing continue to grow.”

Announcing the 2010/2010 sponsorship line up, Brittain added – “Firstly I would like to acknowledge our two Major Associate Sponsors in Auto One and Enzed. These two companies showed their faith in ANDRA Pro Series by re-signing for this season halfway through the last.”

“We have are also delighted to welcome back Rare Spares, who for the third year in succession have increased their investment into our sport. Rare Spares will remain as naming rights sponsors of the Pit Talk segment and take up a greater media partnership with our exclusive host broadcaster ONE HD.”

Another major sponsor to renew is Shannons Insurance – “We took a gamble with Shannons last season with the creation of the ‘Shannons Tri State Top Fuel Shootout’ and it paid off with the Shootout back on again this year. We are still working out the final touches to how the shootout system will work but what I can say is that it will be even more exciting this season.”

ANDRA Pro Series will have Official Suppliers for motorcycles, lubricants, auto parts, car care and electrical supplies with major sponsorship arrangements announced in all these categories – “It is testament to the ANDRA Pro Series when we can attract and then renew major global brands like Harley-Davidson and Fuchs Lubricants,” Brittain said.

“Auto One will continue as the Official Auto Parts Stores of ANDRA Pro Series and major motorsport backer, L&H also remain as the Official Electrical Suppliers. We also welcome Mothers Polishes as the new official car care provider for this season.”

L&H were one of the most aggressive sponsors during the 2009/10 season and according to L&H Group’s Group Marketing Manager, Martin Dench, ANDRA Pro Series is a great fit for the business.

“Our initial relationship with ANDRA Pro Series has been incredibly positive and when it came time to renew, it was a simple decision,” said Dench.

“We based our entire involvement with ANDRA Pro Series about opening up new markets and gaining new customers and this process has started well. The key aspect for us is that participants and teams are keen to support those that support their series. We have been able to open up a number of new opportunities directly from our involvement in the sport and we look forward to this continuing into the future,” Dench concluded.

The ANDRA Pro Series kicks of this weekend with the Fuchs Australian Nationals at Sydney Dragway.

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