In keeping with the momentum of Sydney Dragway’s “onwards and upwards” outlook, a fresh, new look has been adopted to reflect the venue’s march into the 21st century.
“We thought it was time to move the company forward,” says General Manager Rick Gauci. “With new CEO Graham Elliot on board, the venue being one of the biggest exhibitor’s at the Top Gear Festival next week and Sydney Dragway close to being in operation for a decade, the timing was right for this new look.”
The sleek design – conceived by the artistic minds at YBI Creative – has captured the precise look the venue wanted to achieve. While the image of the Christmas Tree is unique to drag racing and the venue’s core business, our new logo’s modern theme can now sit amongst the most modern brands in the world.
“The idea is to brand the venue with a look that is easily recognizable and that a large number of people can identify with,” continues Rick Gauci. “Whether it’s the Pro Series competitors, the guys that compete at Hi-Tec Oils Race 4 Real every Wednesday or the kids that will be attending the Iqon dance festival in April, we want them all to identify with the venue as one that is a dedicated world class drag strip, but at the same time a unique multi-functional venue.
