Willowbank Raceway appoints CEO

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Willowbank Raceway today announced former Sydney Dragway General Manager Peter Beaumont as the venue’s new CEO.

Willowbank Raceway issued the following press release today;

Willowbank Raceway is delighted to announce the appointment of our new CEO, Peter Beaumont.

Peter brings a wealth of experience to Willowbank in professional and corporate sporting field while also being the longest serving General Manager at Sydney Dragway, his last appointment.

As a part of Peter’s professional background, he spent over eight years working in the NRL as the General Manager (Commercial) at both The Cronulla Sharks, and The Canterbury Bankstown Bulldogs. Throughout this period, Peter spent quite a large portion of his time working with corporate and marketing which will benefit the sports commercialisation not only at Willowbank Raceway, but also across the sport of Drag Racing in Australia.

Peter commented on his new role “This opportunity is an enormous and exciting opportunity for myself. Willowbank Raceway is the true home of Drag Racing in Australia. I believe the venue has a great potential to attract new events, sponsors and alternative business opportunities. Having just experienced the running of the 53rd Winternationals, I have now witnessed the largest Drag Racing event outside the USA, and the most iconic event in the Australian Drag Racing calendar each year. The opportunity to create a plan to grow the venue, the sport and alternative business hires is exciting and is a task I look forward to develop and implement with the Board.”

Tony Wedlock (President, Willowbank Raceway) added, “Most members of the Willowbank Raceway Board have known Peter for a long time as part of his previous role. Therefore, when he became available it was really an easy decision for us to have Peter work with us as a contractor in the lead up to the Winternational’s. During this time, Peter worked with our Staff, Volunteers and Racers as well as the Raceway Board and based on the feedback we received it became an easy decision for us that we should look to make Peter a more permanent fixture at the venue. We know Peter is bringing a wealth of all round experience to our venue and we look forward to working with Peter”.

Peter will be joining the team at Willowbank early in July and we collectively welcome Peter to the Willowbank family and wish Peter all the very best.

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